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bobby

bobby

bobby is a full-flavoured, healthy soft drink that goes against the traditional grain of sugary, high calorie soft drinks that are unhealthy and deemed ‘bad choices’, reminiscent of your childhood faves, packed with prebiotics for a healthy gut.


Our commitment

We all have a role to play in protecting our environment. Our promise to our customers is that we will embrace environmental and sustainable solutions throughout our business practice. We want to encourage more small businesses to set sustainability standards from day one and keep environmental practices at the forefront of what they do, rather than an afterthought. bobby is certified Carbon Neutral by Climate Active. Our 2025 goal is to take this one step further and be Carbon Negative.

Our Sustainability Framework

  • What is your company doing to reduce your emissions or combat key environmental issues (e.g. waste (packaging, end of life product strategy or recycling), biodiversity, land use, water, chemical use, energy use, and natural resource use etc.)?

    We joke around A LOT, too much some might say - however, we’re serious about doing business in the right way. So serious, in fact, that we brought on an independent sustainability team to help us achieve our carbon neutral and sustainability goals. Their first job was to help bobby become carbon neutral certified through Climate Active in year 1 of business. Their second job is to help us build an ongoing, ever changing sustainability strategy, which will allow us to grow, evolve and further decrease our carbon footprint. We're always open to learning about advances in the environmental and sustainability space, drop us a line at heyfriend@drinkbobby.com to have a chat!

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  • How are the products your company offers made from environmentally friendly materials (e.g. recycled, organic materials)?

    bobby packaging is fully recyclable (recycled aluminium cans and cardboard slab), and we are constantly trying to reduce, reuse and recycle. What many people don't know is 'glass bottles have about a 95% bigger contribution to global warming than aluminium cans, you can't crush them and they don't look as good on shelf - bobby will always be in cans until something else comes along that is environmentally friendlier.

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  • How does your company give back to the community (e.g. financial donations, volunteering, partnerships etc.)?

    Bobby's Drinks Pty Ltd is certified Carbon Neutral by Climate Active. We all have a role to play in protecting our environment. Our promise to our customers is that we will embrace environmental and sustainable solutions throughout our business practice. We want to encourage more small businesses to set sustainability standards from day one, and keep environmental practices at the forefront of what they do, rather than an afterthought.

    Learn more →
  • How has your company made a commitment to achieve and maintain inclusion & diversity (e.g. Gender / Race / Ethnicity / National Origin / Sexual Orientation / Religion / Disability / Age)?

    As a small business, the team at bobby are passionate about creating an inviting and inclusive workplace. We are committed to building a business that focuses on the environment, providing healthy and sustainable alternatives to consumers.

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