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Citizen Wolf
Citizen Wolf creates custom-fit clothing that’s better for you and better for the planet. Our Magic Fit® technology needs only your height, weight and age to create perfectly fitting clothes with zero waste and 48% less carbon than fast fashion.
Our commitment
Getting your size right when shopping online sucks. Most brands expect you to solve the minefield of "standard" size breaks by bracketing sales and returning most of every order. It not only wastes your time and money, but it's creating mountains of landfill that are killing the planet. Citizen Wolf exists to unfuck the fashion industry by proving that custom made-to-order at scale is not only better for the customer, but also better for the environment and ultimately also better business. Our Magic Fit® technology replaces the measuring tape with elegant mathematics distilled from over 196 million data points. All we need is your height, weight and age to create a 94% accurate 3D model of your body which we use to drape your custom-fit clothing. Alterations are free if it doesn't fit perfectly, so there's zero risk. With over 50,000 Magic Fit® Tees made and 3,000+ 5-star reviews, we know you'll love your Magic Fit® Tees as much as Mother Earth does!
Our certifications
Our Sustainability Framework
What is your company doing to reduce your emissions or combat key environmental issues (e.g. waste (packaging, end of life product strategy or recycling), biodiversity, land use, water, chemical use, energy use, and natural resource use etc.)?
A typical fast fashion Tee creates 5.6kg CO2 whereas a Citizen Wolf Tee creates only 2.9kg CO2 - equivalent to a 48% reduction! In order to know how much carbon we needed to offset, we had to audit the CO2 consumption across every stage of creating your Tee - all the way from farm to hanger. Drawing from data at the Stockholm Environment Institute (2005) on the carbon footprint of your average 100% Cotton Tee mass produced by any fast fashion brand, we’ve calculated the best approximation of the footprint of a Citizen Wolf 100% Organic Cotton Tee and put them side by side for comparison. We'll release more detailed workings soon, but the short story is the true carbon cost of a typical fast fashion cotton Tee is 5.6kg CO2 whereas a Citizen Wolf organic cotton Tee creates only 2.9kg CO2, equivalent to a 48% reduction!
Learn more →How are the products your company offers made from environmentally friendly materials (e.g. recycled, organic materials)?
THE BEST FABRICS IN THE WORLD. We proudly count the lifespan of our garments in years not wash cycles. How? By sourcing only the very best fabrics and taking no shortcuts in production. We only use natural fibres. We preshrink all our fabric. We prioritise Australian-made fabrics. We aim to have the shortest supply chain in the game and we're passionate about using Australian fabrics knitted in Melbourn - it keeps jobs and skills onshore plus it's the easiest way to ensure ethical credentials are guaranteed. 100% CERTIFIED ORGANIC COTTON 'LIGHTWEIGHT' 110 GSM 100% CERTIFIED ORGANIC COTTON 'EVERYDAY' 145 GSM 100% CERTIFIED ORGANIC COTTON 'HEAVY' 180 GSM 50% RECYCLED COTTON / 50% ORGANIC COTTON 170 GSM 55% HEMP / 45% ORGANIC COTTON 100% NON-MULESED MERINO WOOL
Learn more →Do you partner with ethical factories that meet international labor standards? What processes have you implemented to make your supply chain more sustainable?
Fast fashion is like junk food – cheap but ultimately bad for you and also the planet. It’s a love-hate relationship built on exploitation and micro-trends you don't need and won't remember. But it doesn't have to be this way. Citizen Wolf exists to promote a healthier relationship with your clothes, built around our three core values: WE ONLY MAKE WHAT WE SELL WE MAKE EVERYTHING IN OUR OWN FACTORY IN SYDNEY WE'RE ETHICALLY CERTIFIED 86% OF OUR FABRIC IS KNITTED IN MELBOURNE
Learn more →How does your company give back to the community (e.g. financial donations, volunteering, partnerships etc.)?
All Citizen Wolf staff are given two (2) days per year to protest and attend rallies etc, or if that's not their jam, then donate their time to a charity of their choice. And should they also decide to financially support a charity, Citizen Wolf matches their contribution dollar for dollar to amplify our collective impact.
How has your company made a commitment to achieve and maintain inclusion & diversity (e.g. Gender / Race / Ethnicity / National Origin / Sexual Orientation / Religion / Disability / Age)?
We do not discriminate in any way, and we welcome everyone to the Citizen Wolf party. The majority of our staff are women, and crucially, all full-time staff are also co-owners in the business via share options.
How does your circular model or circular initiative work?
We are 100% truly circular in that your old Magic Fit® Tee can become your next Magic Fit® Tee thanks to our take back scheme and fabric recycling option. With our partner in Spain we've created a 50% recycled fabric from our pre-consumer fabric scraps (production waste) combined with any Tees that are returned to us at the end of life via our take back scheme.
Learn more →Our certifications
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