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Ettitude
We’re a fabric innovation company and a lifestyle brand making the world’s softest, most sustainable materials with our patented and carbon neutral CleanBamboo® fibers. CleanBamboo is a lyocell made from bamboo, and uses absolutely zero toxic chemic
Our commitment
Awaken to better Since our inception, ettitude has saved over 3 million liters of water and over 70,000 acres of land through our use of sustainable materials. We have also prevented over 1,000 tons of carbon dioxide emissions through our carbon offset program and focus on energy efficiency. Additionally, our ethical practices ensure that our products are made without harming the environment or the people who make them.
Our certifications
Our Sustainability Framework
What is your company doing to reduce your emissions or combat key environmental issues (e.g. waste (packaging, end of life product strategy or recycling), biodiversity, land use, water, chemical use, energy use, and natural resource use etc.)?
Read our 2022 Impact Report here: https://www.ettitude.com.au/pages/impact
Learn more →How are the products your company offers made from environmentally friendly materials (e.g. recycled, organic materials)?
Bamboo is an incredible plant. However, transforming it into fabric is where things can become complicated. Bamboo viscose, rayon and modal go through a chemically intensive process that harms the environment, workers and local communities. Our CleanBamboo is the only bamboo fabric that uses a non-toxic solvent and recycles 98% of the solution up to 200 times to turn raw bamboo into the silky-soft sheets you know and love.
Learn more →Do you partner with ethical factories that meet international labor standards? What processes have you implemented to make your supply chain more sustainable?
Yes, we use third party auditors such as SEDEX & BSCI as well as our own extensive Compliance documents and factory profiles that need to be completed when onboarding a new facility. This includes compliance with local labor laws, nondiscrimination and Freedom of association rights as well as an affidavit that they do not engage in forced labor nor do they source from partners that engage in these practices.
How does your company give back to the community (e.g. financial donations, volunteering, partnerships etc.)?
“Ettitude is a proud member of 1% for the Planet, which means we donate 1% of our top line revenue to environmental nonprofits, and we also do special campaigns to donate more than 1% throughout the year. For instance, last year we partnered with SeaTrees and restored 4,334 sq ft of kelp in Palos Verdes for #GivingTuesday 2022 and this 2023 we planted 3,790 mangroves in Baja for #WorldMangroveDay. But that's not all! We're committed to being Ocean+Positive. We purchased 1,922 carbon credits to protect coastal watersheds in Cambodia, and to top it off, we've planted 5,766 mangroves in Kenya, sequestering more carbon than we emit. These blue carbon projects not only sequester more carbon than terrestrial forests, but also restore marine biodiversity and provide sustainable employment to local communities.” Phoebe Yu, Founder & CEO
How has your company made a commitment to achieve and maintain inclusion & diversity (e.g. Gender / Race / Ethnicity / National Origin / Sexual Orientation / Religion / Disability / Age)?
At ettitude, we believe that a diverse world is a better world. Our internal team is a diverse, predominantly female and non-binary team from around the world, all of whom share a passion and mission to create a regenerative future for all. At ettitude, sustainability is the watchword for everything we do. We don’t just make sustainable products, we also support sustainable relationships, work practices, and lifestyles. We’re proud to be an Inc. 5000 fastest-growing company and one of “Best Places To Work in Los Angeles”. Kat Dey, co-founder & President
Our certifications
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