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Good & Fugly
The world is full of rejects - Good & Fugly rescues them and gives each one a good home... yours. Each right-sized Good & Fugly box helps you fight waste by eating well and bringing our perfectly imperfect darlings direct to your door.
Our commitment
Good & Fugly is about a handful of small, but significant, inspirations coming together to make a much larger one. We fight waste with every box - filled with fresh, seasonal produce direct from farmers. It's about Rich who loved growing things and how that connected to his dad who turned their urban front yard into an abundant fruit and veg garden. It's about what he and his team learned from building successful businesses that also did community and planetary good at the same time. How you need to get the balance right if you want to match environmental sustainability with commercial sustainability. How you need to build a supportive community of likeminded people and never stop listening and learning from them. And, finally, it's about being told that up to 25% of all produce never leaves the farm because it isn't pretty enough for supermarkets.
Our Sustainability Framework
What is your company doing to reduce your emissions or combat key environmental issues (e.g. waste (packaging, end of life product strategy or recycling), biodiversity, land use, water, chemical use, energy use, and natural resource use etc.)?
We fight food waste by delivering fresh produce to your door which otherwise would have been turned into landfill. The fruit & veg we deliver in your box comes from growers who don't have enough for large orders, a surplus, or the produce has been knocked back by supermarkets due to cosmetic quirks or size. In Australia alone we throw away 3.1 million tonnes of food - we're here to do something about that. We hope you join us on the journey to chip away at this problem one delectable delivery at a time.
Learn more →How are the products your company offers made from environmentally friendly materials (e.g. recycled, organic materials)?
Our focus is on rescuing on-farm food waste that would be rejected by supermarkets --for this reason, our business model is fundamentally environmentally friendly. We have amplified this effect by identifying and acting on other areas that we can implement environmentally friendly measures such as ensuring our vegetables and packaging uses minimal plastic and instituting a recycled box program. We have also partnered with a delivery service that uses efficiency optimisation and offsetting to reduce our carbon footprint.
How are the service/s you offer environmentally friendly?
The delivery from our warehouse to your door is completely carbon neutral. We also go to extra lengths to ensure that there is zero plastic packaging in and on your box. The boxes your delicious produce is delivered in can also be returned and re-used to give them another life. We have all of our produce delivered fresh daily, and everything we don't use goes straight to the team at OzHarvest.
Do you partner with ethical factories that meet international labor standards? What processes have you implemented to make your supply chain more sustainable?
While this question is not directly applicable to our business model since our focus is on direct relationships with farmers to rescue fruit and veg that would otherwise go to waste, we have developed governance processes, including an anti-slavery policy, to ensure that we have strong ethical guardrails in place that will meet, and hopefully exceed, international labor standards, as we grow.
How does your company give back to the community (e.g. financial donations, volunteering, partnerships etc.)?
We have a range of initiatives in place to give back to our community. This includes our continuous donation stream to OzHarvest, our close work with Nutrition Australia to raise awareness around healthy eating for both kids and adults, our support of primary schools with awareness raising efforts via fruit and veg programs, and our support of mental health and wellness initiatives like Coastrek. While we believe our business model is what makes the biggest social impact, we are always looking for ways to expand this impact with a particular focus on fighting food waste, improving nutrition and helping our communities with the cost of living.
How has your company made a commitment to achieve and maintain inclusion & diversity (e.g. Gender / Race / Ethnicity / National Origin / Sexual Orientation / Religion / Disability / Age)?
Good & Fugly ensures an equitable, diverse and inclusive workplace. We pride ourselves in the varied cultures our team represents, and always show enthusiasm at the opportunity to grow.
How does your circular model or circular initiative work?
Our business model embodies circular economy principals by directly saving on-farm produce from going to waste. This aim also has up cycling built in and will see Good & Fugly work hard to rescue and upcycle as much food waste as possible, building new circular economy pathways for use and re-use via products and education.
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