Hype DC

Our Sustainability Framework

• Emissions & Key Environmental Issues

  What is your company doing to reduce your emissions or combat key environmental issues (e.g. waste (packaging, end of life product strategy or recycling), biodiversity, land use, water, chemical use, energy use, and natural resource use etc.)?

  We’re committed to managing and reducing the impact we have on the environment. We recognise our corporate responsibility for driving initiatives that divert waste from landfill through recycling or re-purposing waste. We have identified three key areas of focus under our environmental framework that we believe have the greatest impact on our environmental footprint; shopping bags made from 30% recycled materials and can be recycled after use, e-commerce satchels made from 100% post-consumer waste, and in-store signage made from recycled materials. We've also partnered with Australian Sporting Goods Association’s TreadLightly program which takes unwanted lifestyle footwear and responsibly recycles it in Australia to give in new life. In 2021/2022, Hype DC has collected over 2,700 pairs of unwanted footwear diverting over 1,300 kgs of landfill. With ASGA's support, all unwanted footwear has been repurposed into playgrounds and other community required materials.

• Materials

  How are the products your company offers made from environmentally friendly materials (e.g. recycled, organic materials)?

  As a brand, Hype DC supports the expansion of “eco-friendly” ranges across our product offering and we will continue to work with our key brand partners to bring these ranges into the Australian and New Zealand markets both in-store and online.

• Community Initiatives

  How does your company give back to the community (e.g. financial donations, volunteering, partnerships etc.)?

  RSPCA/RPCA Hype DC is passionate about animal welfare making a yearly donation to RSCPA and RPCA. Each year, Hype DC feature rescue dogs in our Bark Friday campaign helping to raise awareness and support the shelter and welfare of animals. GIRLS WHO CODE Girls Who Code is an organisation that values diversity, equity, and inclusion. Girls Who Code connect with girls around the world and are on track to close the gender gap in new entry-level tech jobs by 2030.

• Equality, Diversity & Inclusion

  How has your company made a commitment to achieve and maintain inclusion & diversity (e.g. Gender / Race / Ethnicity / National Origin / Sexual Orientation / Religion / Disability / Age)?

  At Hype DC, we welcome all people, irrespective of culture, faith, sexual orientation, and gender identity. We pride ourselves on our values of Authenticity, Honesty, Accountability, and Inclusivity, and strive to foster a supportive, safe, empowering, and inclusive environment. As part of our inclusion and diversity commitment, we will continue to make improvements across key areas – our team, content, and community.

• Service Offering
• Supply Chain
• Circular Models