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Lashes of Change
Australia's first eco-luxe refillable mascara, tailored exclusively for you. Up to 45 unique combinations delivering impeccable performance, even for sensitive eyes. Experience frustration-free beauty and order a refill cartridge when empty.
Our commitment
Like you, we are bunny lovers & eco warriors. Our mission is to divert 1,000,000 mascaras from landfill waste. Currently beauty and cosmetic products contribute over 120 billion units of products & packaging to landfill waste each year, causing enormous damage to our planet. BUT with clever re-design we know it doesn't have to be that way. Our customer centric design means customers create their own mascara to suit their lash length and desired look, lowering buyer frustration when the 'off the shelf' product doesn't suit. Our refill cartridges are the sustainable way to refill your mascara when empty to enable re-use of brush and case. This design allows manufacturing with multiple sustainable materials like aluminum and PCR plastics where we can recycle end of life products back into the circular economy, because this mascara comes apart. Help us to achieve this goal and never feel guilty about using mascara again.
Our Sustainability Framework
What is your company doing to reduce your emissions or combat key environmental issues (e.g. waste (packaging, end of life product strategy or recycling), biodiversity, land use, water, chemical use, energy use, and natural resource use etc.)?
Our commitment to sustainability and diverting significant cosmetic waste from landfill, has lead us to deconstruct what mascara looks like, and re-design it from the ground up to provide a bespoke experience and maximum functionality for our customers with the least possible resources. We have designed refill cartridges to specifically address the issue of cosmetic packaging landfill waste. Our refill cartridges allow our customers to reuse their mascaras for years, meaning less packaging waste is being created in the process. We proudly use recyclable materials like aluminium, PCR plastics and cardboard in our packaging to make it as recyclable and bio degradable as possible. Our beautiful bespoke formulas are all vegan, cruelty free AND created with passion and purpose. With 5 different mascara brushes to choose from, we help to eliminate the guesswork and frustration when trying a new brand - and reducing the amount of mascaras thrown into landfill.
Learn more →How are the products your company offers made from environmentally friendly materials (e.g. recycled, organic materials)?
Our Mascara brushes and refill cartridges are made from 50% PCR plastics, significantly reducing the amount of virgin plastic being used in our manufacturing process. Our redesign also means we use around 65% less plastic in this mascara design, compared with traditional mascaras. Aluminum is one of our key manufacturing materials – and we love it because it is one of the most sustainable materials available and can be recycled continuously without losing or compromising any of its unique properties or quality, meaning 75 per cent of all metal ever produced is still in use today. Strong, long-lasting, light, and completely recyclable. - Environmentally friendly, biodegradable and reusable bamboo cotton makeup removal pads.
Learn more →How does your company give back to the community (e.g. financial donations, volunteering, partnerships etc.)?
Every purchase you make contributes to a lasting legacy with 25% of profits going directly to breast cancer research at the Centre for Cancer biology in Adelaide SA. A world leading research facility making significant inroads into finding cures for this silent disease. We believe the future of philanthropy lies in our consumer, everyday purchasing. Then it’s not simply a one-off donation. Every purchase you make contributes to ground-breaking medical research to ensure that our future looks much healthier than our past. Contributing allows us to change the course of health for ourselves and future generations. You are making an impact and leaving a legacy with every purchase! Thank you!
Learn more →How has your company made a commitment to achieve and maintain inclusion & diversity (e.g. Gender / Race / Ethnicity / National Origin / Sexual Orientation / Religion / Disability / Age)?
As humans, we are all so different and have different eye shapes and colour, therefore we need different mascaras to suit. This is why the one size fits all approach in mascara that we have simply doesn't work - and contributes to so much buyer frustration, remorse and waste. Our global innovation of interchangeable brushes recognises and celebrates our customers individuality and diversity and leads to happier, more satisfied customers. We empower all of our customers to take control and design a mascara that suits their individual needs to create the perfect results for them every time. We believe that the brush is the HEROINE of your mascara…. So it’s critical YOU get to choose the one that works best with your eyes and lashes, to achieve the lok you are after.
Learn more →How does your circular model or circular initiative work?
Our innovative and global first design allows you to keep and re-use 90% of your packaging, keeping these elements out of landfill and allowing much of the packaging to eventually be recycled. Our mascara brushes and refill cartridges are ethically sourced and sustainable and made from 50% PCR plastics, significantly reducing the amount of virgin plastic being used in manufacturing. Our luxurious outer cases are made of polished Aluminum and is one of our key materials – we love it because it is one of the most sustainable materials available and can be recycled continuously without losing or compromising any of its unique properties or quality meaning 75 per cent of all metal ever produced is still in use today.
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